Omnivore's Dilemma

Pollan's claim is for people to look at the sources of their food.  He wants them to know about what they are eating and that the normal food food they eat might not have a natural origin.  This claim is fairly effective.  It is effective to those that understand the technical bits, but for the general reader, the complexity of the writing might hurt the effectiveness.  I think that the way that these farms run, returning to grass feed might not be an option, especially for the quality of beef the consumers demand.  This has not changed my feeling towards eating beef too much, as I knew about a few of these things.